The Edge of Bankruptcy?

A casual observation worth mentioning: while en route to visit my parents yesterday, I saw - for the very first time - a Ford Edge. On the road, sans dealer plates. Meaning someone actually paid money for it. Given, I do live in a region where the vehicular landscape is defined by Japanese and European offerings - wait. That's everywhere in the US these days, with the notable exceptions of the Midwest and California's Central Valley. Still, when I consider how many Ford Edge advertisements I've seen since December - in print, online, on television, and the three-dimensional billboards on 101 and 880 - I can't help but wonder how much they've lost on this one.

For the record, I think it's pretty ugly.